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Make a Grand Entrance with your Subject Line!
A lot of factors go into creating and sending off a campaign to your subscribers that will influence them to open your email or not. Email frequency, relevant content, and the precise timing of...
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Sorry! How to handle an email oops.
A few months back I received an “Oops” Campaign from one of my clients and it was so well put together, that I had to reach out and congratulate them on this particular Campaign. Now, while there are...
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Ask Not What Your Subscribers Can Do For You….But What You Can Do For Your...
In the EmailDirect interface, there is a specific setting that allows the client to assign an email addresses where Campaign replies will be forwarded on to. You’d think that more would take advantage...
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Industry Opt-In & Welcome Data | Fashion Retail
In 2014, EmailDirect has seen rapid growth in B2C email marketing programs. Companies are understanding the value an email marketing program can bring to the table, and they want a piece of the pie!...
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The Brand Poobah: The importance of branding through email marketing!
The amount of advertisements that we see in a day is astronomical. Between billboards, posters, television, malls, grocery stores, movies, apps, SMS, websites, and of course emails, we’re basically...
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